We are a design strategy consultancy that helps clients of any size understand new audiences and emerging channels by sharing design frameworks and mental models that structure creative efforts.
What We Do
We help start-ups and global corporations alike...
- understand: develop new products that are realistic, target a specific segment, and are designed to be explosive in the marketplace.
- transform: deeply understand youth audiences and completely transform their offerings for a new generation.
- communicate: harness the power of social media through blog strategy consulting and facebook application design.
- evaluate: assess existing web properties and consumer experiences to find out they stack up against the competition, and discover areas of opportunity.
How We Do It
Consumer data and web metrics analysis, guerrilla style ethnographic research, and persona development. Competitive marketplace analysis and best practice research. And design specs and ideation.
Why We Do It
We believe that the way people do business needs change. Our internal motto is "consulting without the bull." Our services don't come with a price sheet.
Because we're small and nimble, we tailor all our deliverables to the specific business problem you need solved. So name your problem, and your price – we’ll provide the right solution.
Who Does It
Ross Popoff-Walker is a creative soul with an analytical mind who helps clients transform the status quo into breakthrough experiences. He contributed to the very first Guitar Hero in 2005, which led to one of the most successful video game franchises of all time. And then spent two years consulting with global corporations at Forrester Researching, covering youth audiences, social media, and entertainment design. He holds a Masters in Entertainment Technology from Carnegie Mellon.